1. One primary action
The mobile visitor should see the next action without guessing: call, book, request a quote, order, reserve, ask a question or send a photo.
Australian small business website checklist
Check the mobile customer action before you pay for another rebuild.
Most small-business websites do not need a bigger redesign first. They need the quote, booking, order, enquiry or repeat-customer action to be obvious on a phone. Use this checklist to spot the friction, then choose a free fit check or the AUD 49 Wipper paid website check.
Quick diagnosis
Seven checks before changing platforms.
2. Action above the fold
The first phone screen should not hide the action behind sliders, vague headings, social links or a desktop-style menu.
3. Trust beside the action
Reviews, service area, ABN cues, recent work, pricing clues or response expectations should sit close to the customer action.
4. Fewer form fields
If a quote request asks for everything upfront, customers leave. Capture the minimum needed to start a useful reply.
5. Clear repeat path
For repeat customers, the second visit should be faster than the first: reorder, rebook, refill, renew or send a new job request.
6. Phone-speed proof
Open the site on mobile data and try to complete the action. If it feels slow or fiddly, fix the flow before buying more traffic.
7. Hub fit
If one customer action keeps repeating, a small app-style customer hub may be cheaper than another full website rebuild.
Send a score request
Turn the checklist into a Wipper reply.
When to use Wipper
Use a paid check when the website is live but the next action is still unclear.
AUD 49 paid check
Best when you want a human review of one public website URL, with a short mobile-conversion action plan and next-step recommendation.
Start paid checkFree fit check
Best when you are not sure whether an app-style hub is useful and want a quick yes, no or wrong-first-step answer.
Start fit checkAUD 299 scoping review
Best when the customer action is clear and you need a fixed build scope for a customer hub, booking flow, quote flow or repeat-order path.
View scope review